Despite the quality production of apples in the Kashmir valley, the progressive fruit growers are very dismayed and upset due to low rates in the market .The largest employment generator in J&K is the apple industry,providing 400 man-days per year per hectare, employing 3.5 million people, and earning about 10% of its GDP. It is a demand-driven sector and falling apple prices are a real worry. Apple growers are at a loss. Only God can save them now. J&K has tremendous potential for enhanced production and export of quality apples. Kashmiri apple isfamous both in taste and appearance. It has gained fame in the export markets but does not fetch good returns due to many reasons. Apple contributes 60-65% to the total horticultural crop production in Jammu & Kashmir from an acreage of over 50 percent. This production sector is the backbone of the rural economy because the majority of the population in rural villages is involved in this sector. The total production in Kashmir in the years 2020-2021 according to the Directorate of Horticulture J&K was 1695000.00 metric tonnes and in Jammu Division it was 24415.69 metric tonnes.
According to the Directorate of Horticulture Kashmir/Jammu, 1719416.6 9Metric Tons of apples were produced in the year 2020-2021 in U.T. of J&K. The above graph clearly shows that the areas under apple cultivation have increased manifold. This figure suggests huge expansion and growth. A flourishing apple industry was contributing significantly to the erstwhile states and the Indian economy. Instead of having a huge role in the Indian economy, Kashmir’s apple farmers are in distress today due to the fall in prices of apples in markets. Last year the average rate of delicious apples boxes was 900-1100 but this year the same box with good quality was sold for 500-600 rupee with a minimum of 400 loss in the box.
While the apple sector suggests huge expansion and growth, currently, this sector in the valley is taking a major hit due to many factors: unnecessarily halt of apple-laden trucks on the Srinagar Jammu highway, spurious pesticides and fertilizers, soaring market prices, and exorbitant rates of the item, poor marketing intelligence,inadequate storage facilities, lack of technological development, insufficient and inefficient marketing infrastructure,massive labor forceand transportation entail huge costs to apple farmers todayare major hindrances in apple industry in the region. Apple growers feel that if the apple sector in Kashmir gets impacted presently, then the economy will suffer immeasurably. The income earned from the apple sector by the people of U.T.goes into critical social well-being spending like children’s education, healthcare, improved housing, and so on. If this income sector is affected, the J&K government’s limited available resources could come under greater stress and strain.When farmers get decent returns, it gives them the incentive to do better in terms of productivity and quality. The bigger the consumption at good rates the bigger the state and country tax revenues.
Kashmir’s small and medium farmers are particularly vulnerable to this situation. But If the present demand-side shock for Kashmir apples remains, then the farmers who have taken heftyamounts of loans from banks for their apple farming are likely to slide into a serious situation of indebtedness. Despite the quality production of apples in the Kashmir valley, the progressive fruit growers are very dismayed and upset due to low rates in the markets. Many farmers decided to cut their apple orchids and many axed their orchidsdue to low rates for apple fruits in outside markets and other challenges facing fruit growers of Kashmir valley. This may force progressive growers to close their fruit cultivation in the future if the present situation continues. The Bangladeshi Fruit traders also decided to wind up their business units from Kashmir Mandis due to the losses they suffered by halting of their fruit-laden trucks on National highways. J&K administration will have to address the inefficiencies in traffic management on the Srinagar-Jammu highway on a priority basis. The more the Apple-laden trucks remain stranded on National Highway, the more the quality of apples will get affected, and if the laden trucks will flood the markets on the same day the rates will decrease automatically due to high supply and low demand. Delays due to high demand is another reason for the failing apple prices. These overall impact the farmers’ remunerations.
Courtesy : Bilal Bashir Bhat